Rory Sutherland

Advisory Board

Rory’s success in the advertising industry is matched only by his personality and thought leadership. As Vice Chairman of Ogilvy UK, Rory is a leading advocate of the employment of behavioural sciences in marketing. As he puts it, if economics and consumer decision making were perfect and rational, there would be no need for marketing and all marketers will be out of a job.

Rory’s work with CrowdCat helps us to understand the needs of brands and agencies when helping them to recognise the value that behavioural science can bring to positively influence and engage audiences, improve ROI and effectively improve their marketing ecosystem.