CrowdCat your brand
Your brand is unique and so is its relationship with its audiences. CrowdCat’s work means you get to understand your distinct audience personality models, and how your brand connects with people in its own inimitable way.
CrowdCat is not about benchmarking with a set of general scientific ideas, we’re about discovering your brand’s science. That means Data-Driven Insight you can act upon.
We carry out mass psychological profiling, engaging with each of your customers at increasing scale to determine at a scientific level what connects them to your brand. We’re about uncovering the unique principles you can use to consistently and effectively connect to your audiences at all levels of communications with them.
We have pioneered and refined a quick start, light-touch process – which means we are now able to independently complete a validated set of project results for your brand in under 10 weeks, without any disruption or significant effort on your side.
Every project and programme that we undertake is created uniquely for each organisation, in order to deliver the specific results that are required. We will invest the time to get to know you and understand your objectives and challenges you are looking to overcome, in the context of your organisation, brand and current marketing and wider business practice.
Informed with this understanding, we create a discovery project to develop the appropriate audience insights upon which we can help your organisation to act.
The three processes of discovery
We put together and interview a closed user-group based on the demographic profiles of your audiences to understand how your brand relates to their world in the context of your objectives for this project.
The results of the capture phase are fed into a number of engaging surveys sent to target groups within your audiences, iterating four to six times to create a rigourous cognitive model, building on experience and being continuously re-optimised and sent to customers in increasing group sizes ranging from fifty contacts to two hundred until we receive the required number of responses to collate the information and insight we require.
We will create digital psychometric experiences to enable us to map the cognitive levers of individuals in a defined context related to your brand, so we can reproduce each individual’s thinking state in that context. We will typically be working with thousands of your customers and wider audiences at any one time and these digital experiences will be highly positive for your brand and our work with customers has demonstrated high engagement levels, completion levels and experience sharing.
This discovery phase typically takes eight to ten weeks.
Once the discovery phase has been delivered and understood, we can then decide the best way to work together in the future, increasing your organisations capabilities through ongoing learning and evidence based development.